The next trend in E-commerce is S-commerce. Businesses are now utilizing many popular social media platforms and tools to promote and sell products, run targeted marketing campaigns, and interact with shoppers.
The traditional e-commerce shopping experience lacks the human touch. Going on the website, typing the product name in the search box and then looking at thousands of products to decide whether to click add to cart or not. But with social commerce, shoppers interact with real human beings, people ask questions, get instant feedback and recommendations on whether to buy this product or not.